2015 Engineering Professions Forum: A marketer’s perspective of engineers and engineering
Peter Cullinane, founder and Chairman of Lewis Road Creamery, gave a marketer’s perspective of engineers and engineering to stimulate attendees into thinking about image and band.
His address was broken into three parts:
- Independent thinking and the emergence and recognition of a group that doesn’t fit into the leader-follower dyad
- Lewis Road Creamery’s journey from idea to success
- Twenty predictions for the future.