13 April 2015

2015 Engineering Professions Forum: A marketer’s perspective of engineers and engineering

Peter Cullinane

Peter Cullinane, founder and Chairman of Lewis Road Creamery, gave a marketer’s perspective of engineers and engineering to stimulate attendees into thinking about image and band.

His address was broken into three parts:

  • Independent thinking and the emergence and recognition of a group that doesn’t fit into the leader-follower dyad
  • Lewis Road Creamery’s journey from idea to success
  • Twenty predictions for the future.